Last week I was on a call about a tool that some colleagues and I are developing. Basically, it’s something that we want everyone in our organization to be able to use to identify client problems and match them to solutions. We’ve gone ’round and ’round with different ways that we can put this information together but it occurred to me that this would be a great place to use some storytelling.
We could create stories around client issues that would look a little bit like this:
Once upon a time there was a Federal organization.
Every day they operated as normal, in service of the American taxpayer.
One day, 30% of their workforce announced their retirement. They would be leaving within the year.
Because of that, the organization had to scramble to address a multitude of problems that would arise when their workforce left and took their institutional knowledge with them. They would need to:
- Extract institutional knowledge from the retirees
- Reorganize to do more with less
- Hire replacements
- On-board replacements
- Train replacements
- Plan better so this situation doesn’t happen again
And then HERE is where the tool comes in, the consultant would match the above list of problems to a set list of solutions.
Because of that, the sharp, young, consultants working for the organization recognized these problems and informed the client that they had answers! The organization hired the consultants to help them solve their problems. And they all lived happily ever after…..
I’m hoping this idea goes over well with my team! I’ll keep you posted.